Video Selling
Posted on Aug 14, 2008 under video selling |If a picture is worth a thousand words, how much is a video worth?
Because we intuitively know that web video selling is an extraordinarily valuable tool, but to exactly what extent, is of course oftentimes very difficult to accurately quantify.
Just as television eventually became the dominant form of advertising in the traditional media formats, web video selling is rapidly becoming the dominant online form. The reason behind this trend is very simple and obvious: video engages all of the senses (excluding smell of course) and emotions, whereas print only engages the eyes. And, anecdotal and scientific evidence bears witness to the effectiveness of web video as an effective video selling tool. For example, online marketer Brendan Sinclair conducted a comparative study between normal print site and video selling site of Aaron Wall’s “The SEO Book Training Program”, and found that the video selling site got four times the conversion rate.
The popularity of You Tube alone powerfully attests to video’s future on the web. The future currency of everything on the web is video. It is a huge opportunity for web developers and marketers. It is not a matter of if, but when. Virtually every website wanting to build a customer relationship or effectively sell a product will need a website that includes video. Now is to time to get onboard and learn the video skills that will make a huge difference in your online sales effectiveness.
